TikTok is introducing a updated setting that allows them to reduce the quantity of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the company disclosed that it currently hosts over 1 thousand million content made with AI.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a global rollout. This advancement aligns with a increase in AI content, driven by new video-generation tools.
AI Content on Other Platforms
It has been noted that almost a tenth of the fastest-growing video streams on a popular video site only show clips produced artificially. A considerable share of this output is considered mass-produced AI material, a term for inferior, mass-produced content that is frequently absurd or bizarre.
“We know from our community that numerous viewers like content created using AI tools, including digital art to educational videos, and we intend to offer the community the power to adjust the amount of that, according to their own preferences,” commented a company executive.
Volume and Proportions
The platform shared that there are currently 1.3bn videos on its app identified as made with AI. Overall, over 100 mn pieces of content are uploaded to the platform daily, making AI content a relatively small part of its total content library.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of artificial media they view by using the content preference setting in the platform and choosing “AI-generated content”. Other topics that can already be controlled under the setting encompass current affairs, style, cosmetics, and dance.
Content Labeling and Policies
Its rules mandate content makers to tag “realistic” AI-made content, and it prohibits dangerous fake videos of celebrities or critical incidents. Any authentic-looking AI video that is without a tag can be removed under its community policies.
Additionally, the platform will from now on apply an “AI-made” watermark to content produced via its own AI tools, or flagged by an collaborative effort for spotting artificial media. This step is aimed to stop users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is additionally launching a $2 million educational fund for professionals and institutions to develop informative material about responsible artificial intelligence. This initiative will benefit non-profit groups focused on teaching coding and technology.
Content Safety Approach
The platform has defended its moderation strategy, during discussion over proposals to lay off hundreds of review team members in the United Kingdom. It is expected to eliminate 439 jobs in its trust and safety team in the UK capital, with labor groups and online safety experts expressing worry that staff are being displaced by AI moderation.
A trust and safety lead explained that staff-based oversight would still have a role, but automated tools can safeguard staff by filtering out the most harmful content prior to it has to be seen by people. The company announced a notable drop in shocking and graphic content reviewed by human moderators over the last 12 months due to reliance on its AI tools.
It is vital to integrate humans and technology to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to limit contact with harmful content as rapidly, which is where a extensive automated help is making a difference process content quickly.”
